February 27, 2009

The Discerning Brute

Thanks to Josh from The Discerning Brute for attending and writing up the Alter/Preloved event last week! Check out his blog here.

February 26, 2009

NEW: 80%20 Spring Shoes for Women

"After years at Calvin Klein and Michael Kors, designer Ce Ce Chin decided to create a comfortable yet fashionable shoe line... et voila, 80%20 was born.
In the boys club of mammoth footwear brands, Ce Ce Chin's story reads like David vs. Goliath. Of course you can't go wrong with a great idea; the concept behind 80%20 came from her observation that we tend to wear the favorite 20% of our wardrobe 80% of the time- and these shoes are definitely part of the 20% you can't live without." from the 80%20nyc.com

80 % 20 Melody Bootie in Navy $162.00
The Melody bootie is a fun hybrid of a classic western boot detail.
A great design that you will see through out CeCe's work is the hidden wedge heel.
The upper is made of mostly leather with denim inserts

Top view

80 % 20 Molly cutout shoe with ankle straps. $130.00
What an amazing shoe! That is probably the reaction you will receive by everyone on the street who sees you strutting around in this gem. A canvas and leather combo with a cutout front and a cross strap in leather. This shoe also has the genius wedge design.

Top view

back view

80 % 20 Georgie shoe in black leather $185.00
This cute little bootie is made from very supple leather and has a sexy little peep toe to boot.
There is also a little tie action in the back to make the upper part even more scrunchy around your ankle. This boot also has the hidden wedge design.

bottom view

NEW: Cheap Monday for Guys and Gals

More Cheap Monday has landed in the shop today.

Cheap Monday UNISEX Tight Fit Jeans, Thin Stripe $69.00
Everyone's favorite fitting Cheap Monday jeans have arrived in a new color: white jean with a thin black stripe.
Sizes waist 25 to 36 and lengths 32 and 34 available

back view

Cheap Monday Lisa Long Tee with "Unborn" print, white/ black $45.00 **SOLD OUT**
an elongated tee that can be worn as a dress with a tie belt at waist.

Cheap Monday Brenda Body Suit in mint $30.00 **SOLD OUT**
Yes that is right, a lace body suit to pair up with all your high waisted jeans.

Brenda Body also comes in black $30.00 **SOLD OUT**

February 24, 2009


Melissa X Alexander Herchcovitch Joy saddle shoe $89.00 **SOLD OUT**

Melissa X Vivienne Westwood Dragon Lady Pump $125.00 **SOLD OUT**

Lots of (pre) love...

We had a blast with the folks from Preloved on Sunday night! The new collection is absolutely amazing!

Preloved window at Alter 140, featuring the new Zuri Tee: $169.00

Alter boys Tommy & Roy along with Julia, Shelly and Colin from Preloved.

February 21, 2009

ALTER: Press from the Past

Although we did not make a big fuss about it, February 2nd 2009 was the TWO YEAR anniversary of Alter. We opened our first store at 109 Franklin Street with a handful of garments on the racks, and our fingers crossed that people would actually buy them.

An article from Refinery29.com from March 7th, 2007 predicts what is to come of us! Take another look at the story HERE.
"Could a shopping outcropping be taking place on Greenpoint's Franklin [Street]? Joining the ranks of its neighboring Brooklyn hoods, Greenpoint, too, seems to be under the spell of urban changeover. And the newly opened shop Alter is likely just the beginning of more fashion-friendly additions to come. Owners Tommy Cole and Roy Caires, friends from fashion school in Boston, share an obsession with taking what's old and making it new, but wait…it's not as typical as you think..."
-Refinery29.com 3/7/07
They also ran a fantastic bit when the Women's store opened in August 2008, which you can see HERE.
"To our distinct pleasure (and that of shoppers near and far), Greenpoint's style quotient is soon to double as beloved boutique Alter expands into a second location..."
While You're at it, take a look at our very first mention on Refinery29, for our (hibernating) reconstructed clothing line This Old Thing? back in April 2006.

Thanks for the YEARS of support Refinery29.com!

February 19, 2009

First View: PRELOVED

As we mentioned in an earlier post, this coming Sunday Feb 22, 2009 from 7-9 PM we will be hosting an event to celebrate the new S/S 09 collection from PRELOVED.

Below is a sneak peek of what will be hitting the racks Sunday evening! Each piece is one-of-a kind, with 10 or less different pieces per style. There are many pattern and color options which are not pictured, this is just a taste.

*We can not take any phone orders or hold any items prior to the event.

The Zuri Tee $169.00 **SOLD OUT**
Over sized square tunic with geometric seams and contrasting belt.
This Tunic can be worn four different ways!
This top is made from 4 vintage polo's.

The Malina Tee: $129.00 **SOLD OUT**
A low scoop neck tee with a figure flattering asymmetrical drape detailing.
This top is made from 3 vintage polo's.

The Lulu Tunic: $135.00 **SOLD OUT**
Boat neck body conscious tunic with geometric seams.
This design was created from 4 vintage polo's

The Mandi Sweater: $129.00
The everybody sweater! Simplistic short-sleeved sweater with original hem used on the neckline.
Made from 2 vintage sweaters.

The Zahra Cardigan: $155.00**SOLD OUT**
Bedouin inspired cardigan with single vintage button closure and enveloping sleeve detail.
Created out of 4 vintage sweaters.

The Kiki Dress: $248.00 **SOLD OUT**
Early 60's inspired cocktail length dress that has a fitted bodice with low scoop neck, princess seams and a paneled skirt gathered into the waist. This dress is fully lined and closes with and exposed metal zipper. Only FOUR Kiki dresses will be available at Alter.
This couture like dress is made from 2 wool trousers, 1 bed sheet and 2 curtains.

February 18, 2009

New: Matt & Nat Wallets

Brand new wallets from Matt & Nat's Japanese Paper series.

"The change gang"

Matt & Nat Starling Wallet in Mustard $75.00
The Starling features double snap closure, 4 credit card slots, 1 cash sleeve, and 2 exterior change compartments with zip closure.

open view of card slots and money compartment. The zippered ends is for your change.

Matt & Nat Beastie wallet in grey $75.00
The Beastie features 2 main zip compartments; one for cash and one for change. Cash compartment includes 6 credit card slots and 1 cash sleeve. Second zip compartment includes protective flap for change.

open view, card slots and money holder

open view, change pocket

Matt & Nat Tiga wallet in mustard $85.00
The Tiga features 1 compartment with top zipper closure, and 1 external zip pocket on front. Compartment includes 3 credit card slots, and 1 cash sleeve.

February 17, 2009

New: Cheap Monday S/S 09 for Women

This collection has easy to wear, yet funky pieces in great fabrics. Spring has officially arrived to ALTER.

Cheap Monday Amelie Tank in white $35.00
Little buttons on the front and side pockets make this one a winner.

back detail

Cheap Monday Amelie Tank in black $35.00

Cheap Monday Statria Skirt in grey $50.00 **SOLD OUT**
A high-waisted stretch jersey skirt with fun pockets. Super sexy.

Side Detail **SOLD OUT**

Cheap Monday Statira Skirt in Black $50.00 **SOLD OUT**
All black version.

Cheap Monday Sonja Top in Black $65.00
ON SALE! $48.00
A voluminous sleeved top with button placket made up of nice cotton shirting.

Back detail ON SALE! $48.00

Cheap Monday Sofie Vest in mint $65.00 **SOLD OUT**
This hooded vest is really fun to wear as a dress with leggings or as another layer over jeans and a tee, very versatile. The color is also unique and fresh for spring.

fabric detail

Cheap Monday Sofie Vest in black $65.00 **SOLD OUT**
Also available in Black

Back Detail

Cheap Monday Samantha shorts in orange $55.00
The Samantha shorts in a stretch cotton has a high waisted look and comes in this great orange color or it is also available in light grey and in black below. The zippered pockets give it a bit of rock n roll attitude.

Cheap Monday Samantha shorts in black $55.00

Cheap Monday Ruby Skirt in grey $70.00 **SOLD OUT**
A high waisted cotton skirt with lots of swing. Something that Betty from Mad Men would love to have in her closet.

Cheap Monday Ruby Skirt in black $70.00 **SOLD OUT**
Also available in black.

Cheap Monday Nancy Jacket, black $100.00 ON SALE $78.00
The heavy cotton Nancy jacket feels great on and features a high belt and straps that you can adjust the sleeve length with.

sleeve detail

Cheap Monday Lova Shirt in white $55.00
Over sized button down shirt with adjustable epaulets for changing the sleeve length.
Available in two sizes, XS/S or M/L.

Side detail

Close up

Cheap Monday Lova Shirt in white/grey check $55.00
Over sized button down shirt with adjustable epaulets for changing the sleeve length.
Available in two sizes, XS/S or M/L.

back detail

Fabric detail

Cheap Monday Lena Tank in grey/mint $45.00
A super cute and slightly over sized tank with color blocking and front pocket.

Lena Tank also in White/ Charcoal $45.00

Cheap Monday Blanche Dress in grey/white check $65.00 **SOLD OUT**
The perfect summer dress with a vintage like style to it.

Detail **SOLD OUT**

Cheap Monday Blanche Dress in white $65.00
A lighter weight fabric then the check version above.

Side view

Cheap Monday Bianca Body suit in grey $30.00
The perfect tank/ body suit that will go will keep a clean look when worn with all your high waisted jeans, skirts and shorts you will be rocking this Spring. This piece is the perfect base to go with the any of the Cheap Monday collection seen here. Layer over it with the over sized Lova top to pairing it up with the high-waisted Samantha shorts.

Cheap Monday Lindy Tank in Black $25.00
Not a body suit just a simple tank for layering. Amazing stretch fabric, nice texture.
Also available in white.

Cheap Monday Viv Tank in black $50.00