New: Cheap Monday Shirts

These two great shirts are kicking off the S/S 2010 Cheap Monday Men's collection in style.

Cheap Monday Loose Shirt in Blue/ White Check $65.00

Available in sizes XS - XL

Fits true to size

This double faced cotton shirt is made up of 100% cotton fabric.

Fabric/ collar detail

The double face design creates a nice contrast when the sleeves are rolled up.

Cheap Monday Loose Shirt in Green/ Navy $65.00

Available in sizes XS - XL

Fabric Detail

Contrasting fabric detail. The navy color interior is that of a very dark navy.

They're coming!

The much anticipated Fluevog BBC Boot in black will be arriving in the shop on Wednesday Feb. 10th. Limited stock available for men and women! If you need to be reminded of this boots arrival then shoot us an email and we will put you on the call list. info (at) alterbrooklyn (dot) com.

Re-Stock: The Feline Sunglasses

THESE SUNGLASSES ARE HOT!

ALL THREE COLORS NOW AVAILABLE:

TORTOISE, BLACK OR RUST/ $20.00 EACH!

Enter Text to buy store

New: JEWELRY

All new jewelry available at the Women's store, just in time for Valentines. We have a great mix of spiked and studded rings, mixed chain necklaces and conversation-piece bracelets.

If you're thinking about picking up any of these as gifts for Valentines day, don't hesitate! These new pieces are already flying out the door. Give us a call at 718-349-0203 to order and we will ship via UPS.

Spike Rings one size fits all $24.00

Molded Rings $24.00

Jersey Chain Necklace $48.00

Mixed Metal Chains Necklace $35.00

Pin Bracelet $28.00

Double Wrap Leather Cuff $40.00

Pop Rocks Necklace $45.00

Leather & Gold Chain Necklace $55.00

Chain Link Necklace $45.00

Beaded Chest Plate Necklace $45.00

Rope & Chain Necklace $45.00

Wing Ring one size fits all $24.00

Chain Mix Bracelet $28.00

Large Bead Bracelet $28.00

Alter Celebrates 3 Year Anniversary

On February 2nd 2007, Alter opened for business at 109 Franklin Street.

Here are a few photos taken the day of our opening, moments before the first customer walked in (he still shops at the store, we refer to him as "#1"). We opened with about 90 items in the store, mostly vintage clothing we had re-worked, our original Greenpoint t-shirts and about a fifteen pairs of Cheap Monday jeans.

A few weeks later, Refinery29.com features the shop, putting Alter on the retail radar.

"Greenpoint, too, seems to be under the spell of urban changeover. And the newly opened shop Alter is likely just the beginning of more fashion-friendly additions to come."

Above: Roy & Tommy photographed for Own magazine, early February 2007.

Three years later we have grown into a mini retail machine, selling brands and designers from all over the US, Canada and Europe.

Huge thanks to our customers, friends and press who have helped spread the Alter word and since day one!

WE'RE JUST GETTING STARTED!

Subports event TODAY

Kill Devil Hill in Greenpoint, Brooklyn

170 Franklin St., Brooklyn, NY 11222 (nr. Java St.)
347-534-3088

Refreshments by Kill Devil Mark | Baked Goods and Snacks by Krupnick&Park | Vinyl Snacks by Other Music

Thanks to Fader.com for featuring the event.

TEXT-TO-BUY: Alter launches M-Commerce Site

Today we take a step into the future of retail, as we proudly launch our official

Mobile Commerce web site and service.

"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device." -wikipedia

For several months we have been working with New York-based mobile technology company SUBPORTS to create a site featuring classic Alter items available in a text to buy format, giving birth to a new era of imaginative, safe and sustainable commerce.

It's Easy! Visit the official Subports website to register and create an account. Enter your mobile phone number and credit card information and You're done! All transactions and account information are completely secure.

After signing up, You will be able to purchase items from Alter (as well as a growing list of other independent retailers) by simply sending a text message with the specific product description to PORTAL (767825).

You will then receive a text message asking to confirm the order. Reply YES and the transaction will be processed automatically. Have it shipped to your door (shipping cost apply) or request to pick it up at Alter.

"Information spreads quicker by the day, and through diverse channels: word-of-mouth, blogs, social networking sites, advertising, print and other traditional media. Through Subports, any of these can be utilized as a point of sale."- Subports

- VISIT SUBPORTS.COM/ALTER SITE -

New: Spring Dresses

Pay NO attention to the snow on the ground, or the frigid forecast for the weekend. These adorable Spring dresses will be sold out before the ground thaws!

Floral Print Dress, Navy $68.00

Cotton dress with tiered ruffle bottom, racerback cut. Print detail below...

Checked Dress, Black & White $55.00

Princess neckline, super soft cotton dress with waist tie and adjustable straps.

Print detail below...

New: Cheap Monday Spring '10

Just received a couple of pieces from Cheap Monday Spring Collection, more arriving weekly. Here we go...

Cheap Monday Duct Tape Skirt, Charcoal Grey $45.00

This hot 'lil number comes from the very first collection by the new Cheap Monday creative director Ann-Sophie Backs. There will be more pieces from her "Duct Tape" series coming soon! Note: it's not really duct tape on there, just printed to look like it.

Cheap Monday (Womens) Knot Shirt, Black/White mini-check $55.00

Ultra lightweight, short sleeve cotton blouse. Looks great worn as-is or knotted in the front (below).

Cheap Monday (Mens) Anorak Jacket, Black $115.00
Spring weight Anorak with four front pockets, drawstring at the hood, waist and bottom. Back of jacket dips a little lower than the front (see below).

New: Rojas Spring '10

The new Spring/Summer collection from Rojas is giving us a mid-1970's faded denim inspiration. The colors of those worn out bellbottoms which were usually paired with ultra tight tanks or tees is translated in a fresh modern way by the house of Rojas.

image by whiskeygonebad

Rojas Sweetheart Dress in Blue $135.00

This cut is very flattering and will stay up with the help of the wire boning structure within the upper part of the dress. You can belt it or wear it over a fitted tee or long sleeve for a fun layered look. Of course, per usual Rojas style, there are side seam pockets as well.

Rojas High waisted shorts in Blue $99.00

These shorts have a high waisted, paper bag effect with the large wrap belt.

The multi pleated design gives a very tailored look to these fun shorts.

Rojas Wrap waist skirt in Light Denim $99.00

This skirt design is a staple in all Rojas collections. This high waisted, hip draped skirt is super modern and high fashion. The cinched in waist line with the large belt and side pockets makes this one easy to wear.

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