Cheap Monday Cole Polo, Fritz Tee: ON SALE!

Two great Cheap Monday Summer tops for guys, now on Sale! Both available in Sizes XS to Large, while supplies last.


Cheap Monday Cole Polo, Army Green, $45.00 Sold Out


Cheap Monday Cole Polo in Army Green, pocket & collar detail.



Cheap Monday Fritz Tee, Black, $35.00 Sold Out
This is a great basic black sleeveless shirt... for $19.00 you can't go wrong!


Cheap Monday Fritz Tee, epaulet detail.

Alter 140: New and Improved!

Before


During


After!


Detail of expanded area...

Alter 140 Renovation featured on NY Mag.com

New York Magazine fashion blog "The Cut" requested before and after photos when they heard about our renovation. Check out the great piece they did on it!



CLICK HERE to see this story on NYmag.com.

NEW: Men's Shorts from Hyden Yoo

NYC based Hyden Yoo brings us the PERFECT summer shorts for guys. Impeccable tailoring and fit, breathable cotton and the nice price make these the best mens shorts out there! We sold through these in about two weeks last summer, so come and get 'em while we still have your size. Waist sizes 28 through 34 available... you might want to go up a size for a more comfortable fit, they're running a bit small.


Hyden Yoo Agassi Shorts, Black $79.00


Hyden Yoo Agassi Shorts, coin pocket detail.


Hyden Yoo Agassi Shorts, back view.


Hyden Yoo Agassi Shorts, inside view.


Hyden Yoo Agassi Shorts, Khaki $79.00


Hyden Yoo Agassi Shorts, coin pocket detail.


Hyden Yoo Agassi Shorts, back view.


Hyden Yoo Sampras Shorts, Black $90.00

The Sampras Shorts are a few inches longer in the inseam. These are great if you prefer a slightly longer short (just above knee, but still slim fit). They also look nice rolled up (see below).


Hyden Yoo Sampras Shorts, rolled up hem.


Hyden Yoo Sampras Shorts, back view.


Hyden Yoo Sampras Shorts, inside detail.

PRELOVED IN-STORE EVENT 2/22/09

Alter is pleased to announce the arrival of the Women's spring '09 collection from Canadian fashion house Preloved. In honor of this new collection Alter will be hosting an in-store launch party/shopping event with Preloved founder Julia Grieve and members of the Preloved team from Toronto. The event will take place at the Alter Women's shop located at 140 Franklin Street in Brooklyn, NY on Sunday, February 22nd, from 7PM to 9PM.

Guests at the event will be the first to view, try and buy the latest pieces from Preloved, as well as have an opportunity to meet and greet with the brains behind the ever growing Preloved operation. Champagne will be served throughout the event.

Items from the Preloved spring collection which will be debuted at this event include tunics, cardigans, dresses, skirts and tee's ranging in price from $129.00 to $250.00. Each and every garment is made (in Canada) from reclaimed items such as button down shirts, trench coats, vintage curtains, sweaters and wool trousers which are cut and sewn into marvelous one of a kind pieces with a strong sense of design, style and fit. There will be approximately 60 women's pieces available at the Alter launch party/shopping event. Several Men's styles will be available at Alter in March.

Alter has been stocking Preloved since the Fall of 2007. According to Tommy Cole and Roy Caires (co-owners/buyers for Alter Men's & Women's shops) every Preloved collection thus far has sold out out in a matter of weeks. The wearable, fashion forward looks from Preloved have become a favorite among the Alter clientele, as well as models, actors and musicians such as Angela Lindvall, Hillary Duff, Maria Menounos, Anne Hathaway, Christine Horne, Kate Hudson and Daria Werbowy.

Preloved Spring '09 Collection Launch/Shopping Event at Alter.
Sunday, February 22nd, 2009 from 7PM to 9PM.
Free Champagne!!!
Alter accepts Cash, Mastercard, Visa and AMEX.

Alter is located at 140 Franklin Street
(between Greenpoint Avenue and Milton Street) in Greenpoint, Brooklyn NY 11222.
Subway: G Train to Greenpoint Ave.