ALTER Press: Solestruck

The ALTER Bent Vest gets an editorial debut with Solestruck's brand new

Men's F/W 2012 look book.

ALTER Bent Vest 

Press: Brooklyn Magazine

CLICK HERE for the full article on Bkmag.com

NY Times, Thursday Styles

Alter gets a mention in the NY Times Critical Shopper column today.

See full story on New York Times website.

Working Class Magazine

 Pick up your free copy of Working Class Magazine "The Girl Issue" at our shops today.

Our ALTER legs advertisement got the back cover.

Press: Brackney Belts on THE CUT

 

From NYmag.com

...and in print!

 

BUY NOW!

Also seen on the NY Mag gift guide: The Spiewak Thoreau Coat in Olive!

BUY NOW

Press: X-RAY Magazine

European magazine X-Ray has a great article about the rise of Alter in this months issue!

"X-Ray is a magazine for fashion professionals. It is distributed to buyers, agents, designers and opinion leaders at Central and Northern European markets, and in addition, you will find it at some well-curated magazine stores. It is published in separate German and English editions."

 

**click on article to see larger size**

Press: Thrillist.com reviews Alter online store!

Thanks to Thrillist.com for the great write up on our online store, here's what they had to say:

Brooklyn has borne many things that've gone on to national prominence, though given its denizens' proclivities for tight pants and bike riding, those "things" may soon not include actual people. Siring at least one more nation-worthy child, Alter, and its brand-new e-shop.

A lauded BK boutique stocking threads worthy of a pilgrimage from any borough, Alter’s expertly curated selection of trendy-but-not-too-trendy dud-age is finally available online, meaning those not in the 212 can still peruse its collection of gear that's "funky yet wearable, and most importantly affordable" (ramen belts are soooo in these days). Standout summer steez starts with short-sleeve b-downs from Comune, kaleidoscopic graphic tanks and tees from Uzi, nautically striped crewnecks from Shades of Grey, and lightweight two-button blazers including Life After Denim crinkled khaki "Irony" -- hilarious wordplay, though what's really ironic is that they apparently don't understand wordplay isn't. Comune also gets into the not-quite-pants game with five-pocketed, stretch twill, "raw-hemmed" shorts, while J.A.C.H.S. does the same with a set of Bermudas in either solid blue or vertical train conductor stripes, dangerously opening you up to a world of caboose jokes.

Rounding out the current stock're a handful of kicks including slip-on sneaks from Zurich, plus leather goods (from belts to wallets) from brands like Will Leather and Maxx & Unicorn, which may soon be joined in the ranks of mythical beasts by "People Born In Brooklyn".

Prepare to bare your pasty flesh for summer at Shop.AlterBrooklyn.com

Read more: http://www.thrillist.com/style/nation/alter-web-shop_button-down-shirts_online-shops_pants_shoes_shorts_t-shirts_wallets#ixzz1NHp6WHlS

Press: Nylon Magazine Online

Even more love for the Cheap Monday Sunglasses. Have you got a pair yet? 

Press: The Cut by New York Magazine

Cheap Monday's Kryokinesis Sunglasses get a little love today on New York magazine's Fashion blog, THE CUT. 

ALTER: TOP TEN FOR MEN

Refinery29.com features Alter on the Best of NYC Men's Stores shopping guide!

10 Of NYC's Coolest Menswear Stores

By Gina Marinelli, Kristian Laliberte

When it comes to shopping, guys usually get the short end of the stick. Hello, who couldn't use a Forever 21 just for men, some masculine merch in the Soho Barneys, or the male version of Agent Provocateur (well, maybe not the last one)? Luckily, NYC isn't exactly lacking on the boy-themed brick-and-mortars for every type of style. Whether you know foreign designers by name, appreciate custom tailoring, or don't really care but just want to look dope, we have navigated and listed the coolest men's shops that this city has to offer. Ladies take a break, this guide is just for the boys. 

Shopping With The Pros: AM NewYork

Today we're featured in the AM NewYork Shopping WIth The Pros story! We highlight a few of our favorite items for the season.

Alter on Graham | Before and After

Alter on Graham Ave has been open for over than a month now and is off to a great start- big thanks to all of our new neighbors and customers for welcoming us and spreading the word. Here are a few before and after photos of the new ALTER.

407 Graham Ave Storefront: August 24, 2010

Fixtures from the previous tennant Vec's Video

Day One: September 1, 2010

Day two, carpet ripped up, x room removed: September 2, 2010

Walls painted to look like unfinished drywall: October 3, 2010

New floors installed: October 6, 2010

Almost done with the build-out: October 15th, 2010

Tommy finishes the table: October 18, 2010

Open for business: Friday October 22, 2010

Co-owners/Buyers/Alter Boys: Roy Caires & Tommy Cole

Press: Alter Graham in today's New York Times!

We are very excited to have ALTER Graham Ave shop included in today's New York Times Thursday Style section.

Click on image above for larger format

For even more images on their website click here

Preloved, The TV show!

Check out the PRELOVED reality show from up north in Canada. Get a glimpse into the behind the scenes of this unique brand and what it takes to make a Preloved garment. Look closely to catch an ALTER cameo on their first episode.

THANK YOU ANNA

Fashion's Night Out 2010 was a huge success!
Thanks to everyone who came through and SHOPPED!
We still have a few of the official FNO Tee shirt available ($25). Give us a call at 718-349-0203 if you didn't get a chance to buy one last night!

Above: FNO window displays at Alter

ALTER and New York Magazine

New York Magazine asked us along with 4 other shops in NYC to take part of a little experiment. To style a model wearing a black pencil skirt. A fall must have. Above you will find ALTER's take on what to wear with this hot skirt. Check out the whole story here.

Announcement: ALTER and Time Out NY

This week the editor's of Time Out NY launched an online shop! This e-commerce site is curated with items from a few of their favorite boutiques. ALTER is excited to be chosen as one of those shops! Check out the site and the dress they chose from ALTER.

Press: NY Times Style Section June 10, 2010

Todays Thursday Style section in the NY Times features "A Greenpoint Stroll" by Mary Billard. She reviews a few of the shops here on Franklin Street including Alter. Full story appears in print and as a slideshow online! (snippets below).

Event: MISTER MARKET at Public Assembly

Come on down to Mister Market this Sunday June 13th!

Clothing, accessories, food, gifts and more for the modern man.

Curated by Alter and Kill Devil Hill.

Check out the Mister Market site for details and vendor listings!

Time Out New York picks Mister Market as the top thing to do this weekend:

Exclusive! A sneek peek into THE FIX

We gave REFINERY 29.com an exclusive inside look at what THE FIX will be bringing you this weekend. We are also running a contest with Refinery! Up for grabs is a prize pack of amazing accessories. Send in your best 80's moment photo to Refinery's Facebook page and you could be the lucky winner.