Check it out: Ann Hamilton

Ann Hamilton's The event of a thread is currently on display at the Park Avenue Armory in NYC. This stunning art installation is must see! Check out the review and more lovely images of from Collabcubed.com

Thank you! Fashion's Night Out 2011

Thank you to all who came by during last night's FNO event. We had a blast and hope you all did too!

Announcement: ALTER III coming soon...

We are thrilled to announce through Racked.com that a third ALTER store is slated to be open in October 2010.

Three blocks from the Graham Ave L train you will have an ALTER co-ed shop stocked with some of our favorite brands and also many exclusive labels for our new Alter shoppers.

We are looking forward to being a part of this charming neighborhood and bringing many more people great clothing and accessories at affordable prices.

Stay tuned to the blog for the official launch date, special events we are planning in celebration of this new location and of course images of the conceptual interior.

Check out Racked.com exclusive report on the new ALTER III.

Party Pix: FASHION's NIGHT OUT

Check out the portraits of Alter's Fashion's Night Out party people

Fashion's Night Out

Greenpoint is where the party is at!

From 6 - 10 PM on Friday Sept 10th ALTER and friends will be partying the night away with a LIVE PHOTO SHOOT featuring YOU! Come on down and get your photo taken to be featured on our blog! Whats better then sipping champagne, posing like Naomi and hanging out in Greenpoint? It's Fashion Night Out Franklin Street style!

We have BRAND new Fall collections from Preloved, Life After Denim, Kill City, Shades of Grey and so much more.

Don't forget about the after party from 10 - 2 AM at Veronica People's Club (right next to the shop) following all the shops festivities.

Its going to be a fun! Put on some heels girls! Boys you better dress to impress you never know who may show up...

If you don't want to take our word for it then see what the press is saying.

Refinery29.com features Franklin Street's FNO event as their fave party!

Today's New York Times Thursday's Style section features ALTER as one of the spots to hit for FNO!

Announcement: ALTER and Time Out NY

This week the editor's of Time Out NY launched an online shop! This e-commerce site is curated with items from a few of their favorite boutiques. ALTER is excited to be chosen as one of those shops! Check out the site and the dress they chose from ALTER.

Mister Market: Event photos

Head to the Mister Market blog, or Alter's Facebook page to check out the photo's of last weekend's Mister Market! Thanks to everyone who came out, we had a blast. Stay tuned for more events in the future.

Event: MISTER MARKET at Public Assembly

Come on down to Mister Market this Sunday June 13th!

Clothing, accessories, food, gifts and more for the modern man.

Curated by Alter and Kill Devil Hill.

Check out the Mister Market site for details and vendor listings!

Time Out New York picks Mister Market as the top thing to do this weekend:

Event: Franklin Street Immersion

THE FIX POP UP SHOP

Alter is pleased to announce THE FIX. A one weekend only pop up shop in the Lower East Side featuring rock inspired vintage fashion and modern accessories. See press release below, and visit www.thefixnyc.blogspot.com for the most up to date info.

Subports event TODAY

Kill Devil Hill in Greenpoint, Brooklyn

170 Franklin St., Brooklyn, NY 11222 (nr. Java St.)
347-534-3088

Refreshments by Kill Devil Mark | Baked Goods and Snacks by Krupnick&Park | Vinyl Snacks by Other Music

Thanks to Fader.com for featuring the event.

Reminder: The Winter Market at Public Assembly

The Winter Market at Public Assembly
Sunday, December 6 2009, Noon to 6PM
A pop-up style indoor market featuring Gifts, Wearables, Antiques and Edibles in the $1 to $100 dollar price range. There will also be live dj's all afternoon as well as drink specials at the bar!

Brought to you by North Brooklyn based businesses, including boutiques, fashion designers, vintage clothing collectors and culinary creatives.

The Winter Market Vendor Link List:
Alter
Brooklyn Brine
Brooklynski
Dalaga
Franny & Roey
Houndstooth
In God We Trust
Kill Devil Hill
Kombucha Brooklyn
Kwilti
Le Grenier
Mary Meyer
Old Hollywood
Ruffeo Hearts Lil Snotty (RHLS)
Soda Fine
Sweet Virginia
Treehouse

Location:
Public Assembly
70 North 6th Street (Between Wythe & Kent)
Williamsburg - Brooklyn 11211
>>DIRECTIONS<<

Fashion's Night Out on Franklin Street

Visit Franklin Street boutiques: Alter, Dalaga, Kill Devil Hill and Hayden-Harnett on Thursday, September 10th for Fashion's Night Out! We'll all be staying open late and serving drinks & deals in honor of this "global celebration of fashion". Support independent businesses- shop local!

Alter to Participate in Fashion's Night Out

Alter will be participating in Fashion's Night Out on September 10th, 2009. The idea behind Fashion's Night Out is "to enliven again the consumer spirit that churns the economy and boosts the local industry of America’s fashion capital, New York City."

Alter will be one of few stores in Brooklyn selling the Fashion's Night Out official tee shirt (proceeds to go to Sept. 11 Memorial fund) that evening, as well as celebrating with fall fashion, music, booze and lots of flash photography! More details will be announced next week.

Vogue editor Anna Wintour appeared on David Letterman last night to promote the movie The September Issue and of course Fashion's Night Out... she's too fierce!


Anna Wintour on David Letterman: Photo from nydailynews.com

ALTER Event: Love Brigade 5/21/09

We are excited to be introducing the work of Brooklyn based, LOVE BRIGADE into our women's shop this season. The line, EX.OH by Love Brigade is the secondary line for this design trio and it was created with a lower price point in mind. Their unique design aesthetic has only been enhanced with this new series and we are loving its futuristic edge.

Here is a sneak peek at just a few of the items that we have on the racks for the
LOVE BRIGADE @ ALTER event that will be taking place tomorrow, Thursday May 21 from 7-10 p.m. at the women's shop.


Love Brigade Shard Dreams Dress in Coral $138.00
A jersey tank dress with abstract shapes screened on the front. The mesh detailing can be worn by tying the ends across your waist or just hanging down


Detail


Back view


Love Brigade Dream Dress in black $144.00
Similar to the Shard Dream dress above but with silk detailing.



Love Brigade Shoulder slit tee in black $55.00
A unique twist on a V-neck tee.


Love Brigade Shoulder slit tee with print $59.00
This all over printed tee was created from an image of sound that Love Brigade so creatively used to make an original pattern. Each tee is one-of-a-kind.


Detail


Love Brigade Zip Pencil Skirt in black $95.00 **SOLD OUT**
A high waisted pencil skirt with an exposed zipper and darts. This piece looks amazing with the shoulder slit tee from above.

Brooklyn Flea: Preview

As we mentioned before ALTER will be participating at the Brooklyn Flea this weekend with the Racked.com curated corner. Check out Racked to get a glimpse of what we and the other invited shops will have in store for you.

It is going to be a beautiful day for the Flea on Saturday. Sunny skies and 70 degrees !

PRELOVED IN-STORE EVENT 2/22/09

Alter is pleased to announce the arrival of the Women's spring '09 collection from Canadian fashion house Preloved. In honor of this new collection Alter will be hosting an in-store launch party/shopping event with Preloved founder Julia Grieve and members of the Preloved team from Toronto. The event will take place at the Alter Women's shop located at 140 Franklin Street in Brooklyn, NY on Sunday, February 22nd, from 7PM to 9PM.

Guests at the event will be the first to view, try and buy the latest pieces from Preloved, as well as have an opportunity to meet and greet with the brains behind the ever growing Preloved operation. Champagne will be served throughout the event.

Items from the Preloved spring collection which will be debuted at this event include tunics, cardigans, dresses, skirts and tee's ranging in price from $129.00 to $250.00. Each and every garment is made (in Canada) from reclaimed items such as button down shirts, trench coats, vintage curtains, sweaters and wool trousers which are cut and sewn into marvelous one of a kind pieces with a strong sense of design, style and fit. There will be approximately 60 women's pieces available at the Alter launch party/shopping event. Several Men's styles will be available at Alter in March.

Alter has been stocking Preloved since the Fall of 2007. According to Tommy Cole and Roy Caires (co-owners/buyers for Alter Men's & Women's shops) every Preloved collection thus far has sold out out in a matter of weeks. The wearable, fashion forward looks from Preloved have become a favorite among the Alter clientele, as well as models, actors and musicians such as Angela Lindvall, Hillary Duff, Maria Menounos, Anne Hathaway, Christine Horne, Kate Hudson and Daria Werbowy.

Preloved Spring '09 Collection Launch/Shopping Event at Alter.
Sunday, February 22nd, 2009 from 7PM to 9PM.
Free Champagne!!!
Alter accepts Cash, Mastercard, Visa and AMEX.

Alter is located at 140 Franklin Street
(between Greenpoint Avenue and Milton Street) in Greenpoint, Brooklyn NY 11222.
Subway: G Train to Greenpoint Ave.

What are You doing this weekend?

1. Come check out the SALE that is still going strong as well as new merchandise that has just rolled in here at ALTER. 

2. Then You may want to take a stroll from Greenpoint, down to the Renegade Craft Fair that is going to be held at McCarren Park Pool this weekend. It will be a grand ol' time

3. Since you're already at McCarren Park you should also check out the Farmers Market on the corner of Lorimer and Driggs for amazing produce and flowers! 

experience the magic of Brooklyn...

Saturday March 8th

Come on down to Royal Oak Bar in Williamsburg Brooklyn this Saturday March 8th where we will be sponsoring a FREE Dance Party with DJ's Tiny Pants and Full Time Fun. The evening is called 2 Dudes 1 Booth. They will be dueling it out on the turntables mixing, Hip Hop, Dance, 80's and all the fierce tunes that make your body move.
Come party with us, its sure to be a blast.

New Years Eve!

The MENU!