Before it was Alter

Our neighbor Dan sent us this photograph of our building from around 1940. Between 1939 and 1941, the city photographed every house and building in the five Boroughs. Go to the NYC.gov web site to learn more.

Above: 107/109 Franklin Street circa 1940. The space on the right (with the baby carriage parked outside) is now Alter.

Above: 107/109 Franklin Street in 2008. How times have changed...

GEN ART Styles 2008 Fashion Awards

We at ALTER are pleased to find out that two designers, that we stock in the shop this season, are up for awards at this years Gen Art Styles 2008 International Runway and Award Show.

Hyden Yoo is nominated for the Botox Design Vision Award for Menswear and

Dahl by Alison Kelly is nominated for the Tone Fashion Vision Award for Design

We will be there cheering them on!

Dahl & Dane Jewelry at Alter

In addition to our new collection from Dahl By Alison Kelly, we are excited to carry Dahl & Dane, a jewelry collaboration by Alison Kelly and Dane Risch (of Salt & Samovar).**SOLD OUT**

Above: Skeleton Key- Key Rings ($28.00/each). Many sizes available! Jazz up your keychain with one of these beauties. **SOLD OUT**

Above: Sterling Silver SKOL Earring ($124.00/each)**SOLD OUT**. These hand-casted sterling silver mini skulls were originally hand-carved from Yaks' teeth! They are perfectly dainty and evil. Each earring is sold separately, we suggest rocking a single SKOL earring for maximum drama.

Above: SKOL Straight Pin ($124.00)**SOLD OUT**. These are great for guys and girls. Wear them on a hat, scarf, tie, jacket or even a button down shirt.

History Lesson: "Skol is a Danish/Norwegian/Swedish word for a salute or a toast to an admired person or group. There is a popular legend that the toast comes from the mythical habit of Vikings drinking from cups made from the skulls of their defeated enemies".

The Skol Straight Pin from Dahl & Dane looks quite handsome with a Kill City western shirt!

Dane and Alison at the Dahl by Alison Kelly party at Alter last week.

What a DAHL!

Here is a closer look at a few pieces from the Dahl by Alison Kelly collection.**SOLD OUT**

Bisou Top w/ Crochet-pink/grey ($68)**SOLD OUT**

Jersey Dress w/ crochet- Beige, Black ($140)**SOLD OUT**

Poppy Top- pink,black and white ($68)**SOLD OUT**

Onesie- bandeau and short combo/one piece- black/ beige ($108)**SOLD OUT**

Jersey with beaded detail

Jersey Dress w/ crochet and pleated straps- black ($155)**SOLD OUT**

John Fluevog visits Alter

Legendary shoe designer (and friend) John Fluevog stopped by Alter this week to check out the shop. If you are not familiar with Fluevog Shoes you must check out the web site, his work is brilliant! Here is John wearing his purchase, the Fishnets T-shirt by PASTE ($42.00).

Above, the Alter staff pauses for a photo! Emily, Tommy and Roy.

US Rags for men

US Rags hailing from Los Angeles creates clothing from dead-stock vintage fabric. These tanks are very cool and come in different fabrications from 70's terry cloth to super soft old jersey.

The images below are of a few different styles available. We have many more colors and fabrics to choose from in the shop.

US Rags multi color stripe tank ($18)**SOLD OUT**

Us Rags Suzuki Tank- Green ($18)**SOLD OUT**

Us Rags Suzuki tank- off white ($18)**SOLD OUT**

US Rags Argyle Tank- Black/Grey ($18)**SOLD OUT**

Dahl by Alison Kelly for Alter: Launch Party Tonight!

**RAiN or SHiNE!**

 Dahl by Alison Kelly Launch party tonight at Alter from 7 - 10 PM.

Check out our new window in honor of the event! 

SNEAK PEEK!

Dahl by Alison Kelly for Alter: The Bisou Dress

We got our first look at some of Alison's collection for Alter last night and it is gorgeous! We will also have amazing jewelry (for guys and girls) handmade by Alison. 

Dahl by Alison Kelly for ALTER!

We are thrilled to announce that this Thursday (May 8th) Alter will launch an exclusive womens line from Dahl by Alison Kelly. Alison (Project Runway Season 3 darling) has created an amazing limited edition line of tops, dresses and skirts available exclusively at Alter.

Join us on Thursday from 7 - 10PM to meet Alison and be among the first to view the collection!

The Hearts & Crafts Affair!

Meet Kira. She is an Alter customer & friend and has a fantastic sense of style. This is her in an original This Old Thing? dress from last fall. This Sunday (May 4th) she will be hosting another Hearts & Crafts Affair at Cafe Grumpy in Greenpoint. She always finds the most unique crafters for this event, and Cafe Grumpy has the most incredible coffee! Check it out...