ALTER: alter graham

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November 16, 2011

What could make a better autumn Sunday than spiked cider, local Dun-well Apple Cider Doughnuts, a Matt & Nat bag giveaway, and 10% off the best vegan men's shoes this side of the sun from Novacas for Brave GentleMan? RSVP on Facebook!

Brave GentleMan A/W 2011/12 Shoe, Boot & Tie Pop-Up Shop at ALTER Graham
Sunday Nov 20th 12-7pm
Dunwell Doughnuts & Spiked Cider! 12-4PM
407 Graham Ave (btwn Jackson and Withers)
Brooklyn, NY 11211
Tel 718.609.0203

Join Brave GentleMan founder Joshua Katcher for a one-day pop-up shop at ALTER on Graham Ave in Williamsburg, Brooklyn. This one day pop-up sale will feature Novacas for Brave GentleMan Shoes and Boots ($250 – $300) and Brave GentleMan Label Ties and Bow Ties ($100) all selling at 10% off. Be there early for your chance to win a handsome, eco-lux Matt & Nat bag valued at $245!

From 12-4 enjoy spiked cider and Apple Cider Doughnuts from Dunwell Doughnuts, Williamsburg’s brand new artisanal, vegan doughnut shop, while supplies last.

Ecouterre.com raves about Brave GentleMan, “With its rugged, slicked-back aesthetic and stoic self-assuredness, the Novacas for Brave GentleMan shoe collection underscores one indubitable fact: It’s never been manlier to be vegan. A collaboration between blogger Joshua Katcher of The Discerning Brute and the Portugal-based vegan footwear label… The names of the shoes, ‘Worker,’ ‘Defender,’ and ‘Mastermind,’ call upon traditional roles that men take pride in, and that also inspire men to embrace sustainability and guardianship as very masculine, brave, and necessary work that needs to be done.
An of our ties: “Despite their speckled, tweedy texture, each neck- and bow tie is constructed from a blend of organic cotton and recycled hemp, then stiffened with interfacing derived from recycled plastic bottles—a manufacturing first for ties. All eight designs are crafted in New York City’s historic Garment District under fair-labor conditions, with options that include a 2.5-inch tie, a narrow bow tie, and a broad bow tie, depending on what style of “dappery” is most appropriate for the occasion.”

August 26, 2011

Introducing: ALTER Graham on Tumblr

The newest ALTER location on Graham Ave now has its own Tumblr page.

Click on http://altergraham.tumblr.com/ to read all the fun posts done by ALTER staff members, Tiffany and Sean.

Make sure you follow it so you can get all the inside tips, behind the scenes previews and invites to future in store events.

December 14, 2010

Shopping With The Pros: AM NewYork

Today we're featured in the AM NewYork Shopping WIth The Pros story! We highlight a few of our favorite items for the season.

December 2, 2010

Alter on Graham | Before and After

Alter on Graham Ave has been open for over than a month now and is off to a great start- big thanks to all of our new neighbors and customers for welcoming us and spreading the word. Here are a few before and after photos of the new ALTER.