Greenpoint on Refinery29.com

Earlier this week, Refinery29 featured a fabulous "On Location" piece on Greenpoint. They cover all of our favorite spots, including Dalaga, Diamond Bar and Eat Records. Go check it out.
Images of new merchandise and other fun stuff coming early next week. Stay tuned!



Above: Image of north Brooklyn... do you see Greenpoint!?

The Kick Off

Thanks to everyone who came out for our Fetty X DKNY Sneaker launch event! It was a crazy good time. A big congrats to the few of you who were able to get their hands on this exclusive shoe. We do have a couple left so if your pining to have these fierce shoes you can give us a call to see if we have your size.


Fetty X DKNY window installation


Fetty X DKNY window installation detail

Preloved Spring 08

Preloved S/S 08
These are one-of-a-kind items.
Reconstructed from vintage garments.


Francisco Zip Up Hoodie ($155)**SOLD OUT**
This unique zip up is composed of
Vintage Sweatshirt material along with Denim.


Gabrielle Zip Up Sweater ($119)**SOLD OUT**
Made from 3 different vintage sweaters


Dietrich Trench ($205)**SOLD OUT**

TIME OUT New York

Franklin St. Greenpoint was Featured in TimeOut NY
To read the article go to the online version here

U.S Rags

Ruffle Dress-Olive/White Stripe($60)**SOLD OUT**
also available in Mauve/White Stripe


Plaid Bell Sleeve Top with Tie- Blue/Brown/White ($58)**SOLD OUT**

Cinch It.

Color coordinate your outfit or make it clash, these new belts will make your outfit look great in a cinch.

Men's Leather Belts ($35)
Brown, Green Blue


Solid Black, Brown Woven, Black Woven ($35)**SOLD OUT**


Womens Punked Out Belts with three oversized Pyramid Studs ($55)**SOLD OUT**
Charcoal, Tan


Double wrap around leather Studded Belts ($45)**SOLD OUT**
Black Distressed w/ black pyramid studs
Brown Distressed with Gold Rivets

FettY x DKNY Exclusively at Alter

We are proud to announce the highly anticipated release of the sneaker collaboration between Fetty of Brooklyn and DKNY on Wednesday February 20th, 2008 at 8:00 PM. Alter will be the only store in the United States to stock this limited run of 24 sneakers. There will be 12 Men’s/$195 each and 12 Women’s/$175 each.

Front man of NYC band Semi Precious Weapons and designer of Fetty of Brooklyn jewelry, Justin Tranter was sought out by DKNY Active Shoes to design a sneaker that encapsulates the garage-glam spirit of his band and jewelry company. Tranter teamed up with Roy Caires and Tommy Cole (fashion designers and owners of Alter) to help execute the initial design of the shoe and to secure Alter as the exclusive dealer for the sneaker.

The Fetty x DKNY sneaker collaboration is the perfect match of DKNY street style and NYC glamour, a fashion-forward twist on the classic high-top style. The sneaker itself is has Ballistic Nylon upper (a material intended for military use) and elastic laces with gold-tone aglets. Each shoe is customized with gold-tone laser etched heel name plates (left plate reads “DKNY” right plate reads “Fetty”), laser-etched leather outsole patch with Fetty & DKNY logos, and a movable Fetty “New York Rock” & heart charm hanging from the top eyelet.

ALTER EXCLUSIVE: Hanger Necklace

Alter custom made upside down hanger necklaces are back in stock!
Now Available in clean sterling silver or dark oxidized sterling silver.
$85.00. Free shipping for phone orders if you mention this post! call: 718.349.0203

Cheap Monday S/S 2008

Cheap Monday Spring08 Collection is starting to roll in..


Louis Cardigan- Black $55**SOLD OUT**


Louis Cardigan-Grey $55**SOLD OUT**

NEW WASH


Tight Fit-Dark Used Wash $65**SOLD OUT**


Tight Fit- Dark Used Wash $65**SOLD OUT**

KOSTYM by Cheap Monday

***(CLICK HERE TO VIEW S/S 09 KOSTYM BY CHEAP MONDAY)***

For Spring/Summer 2008 Cheap Monday has introduced a new line called Kostym. Kostym (which means "tailor"in Swedish) is a play on a more dressed-up look while keeping in tune with the Cheap Monday Rock 'n Roll aesthetic. "The collection has a masculine feel with uniform details such as belted coats. The silhouette varies from slim to loose with a narrow leg and rolled-up sleeves- a key direction."- DNR magazine

This Just In:

Multicheck oversized shirt ($55)**SOLD OUT**
This oversized shirt/dress also comes in the Grey Check Pattern like the top below


Sleeveless mini check shirt $50**SOLD OUT**


Sleevless Shirt $50**SOLD OUT**


Petrol Cotton Crewneck $65**SOLD OUT**


Plaid Shirt- Grey/Green $60 **SOLD OUT**


Mini Check Shirt $60**SOLD OUT**


Multi Check Shirt $60**SOLD OUT**