February 10, 2008
FettY x DKNY Exclusively at Alter
We are proud to announce the highly anticipated release of the sneaker collaboration between Fetty of Brooklyn and DKNY on Wednesday February 20th, 2008 at 8:00 PM. Alter will be the only store in the United States to stock this limited run of 24 sneakers. There will be 12 Men’s/$195 each and 12 Women’s/$175 each.
Front man of NYC band Semi Precious Weapons and designer of Fetty of Brooklyn jewelry, Justin Tranter was sought out by DKNY Active Shoes to design a sneaker that encapsulates the garage-glam spirit of his band and jewelry company. Tranter teamed up with Roy Caires and Tommy Cole (fashion designers and owners of Alter) to help execute the initial design of the shoe and to secure Alter as the exclusive dealer for the sneaker.
The Fetty x DKNY sneaker collaboration is the perfect match of DKNY street style and NYC glamour, a fashion-forward twist on the classic high-top style. The sneaker itself is has Ballistic Nylon upper (a material intended for military use) and elastic laces with gold-tone aglets. Each shoe is customized with gold-tone laser etched heel name plates (left plate reads “DKNY” right plate reads “Fetty”), laser-etched leather outsole patch with Fetty & DKNY logos, and a movable Fetty “New York Rock” & heart charm hanging from the top eyelet.