Alter on Graham | Before and After

Alter on Graham Ave has been open for over than a month now and is off to a great start- big thanks to all of our new neighbors and customers for welcoming us and spreading the word. Here are a few before and after photos of the new ALTER.

407 Graham Ave Storefront: August 24, 2010

Fixtures from the previous tennant Vec's Video

Day One: September 1, 2010

Day two, carpet ripped up, x room removed: September 2, 2010

Walls painted to look like unfinished drywall: October 3, 2010

New floors installed: October 6, 2010

Almost done with the build-out: October 15th, 2010

Tommy finishes the table: October 18, 2010

Open for business: Friday October 22, 2010

Co-owners/Buyers/Alter Boys: Roy Caires & Tommy Cole

Announcement: ALTER III coming soon...

We are thrilled to announce through Racked.com that a third ALTER store is slated to be open in October 2010.

Three blocks from the Graham Ave L train you will have an ALTER co-ed shop stocked with some of our favorite brands and also many exclusive labels for our new Alter shoppers.

We are looking forward to being a part of this charming neighborhood and bringing many more people great clothing and accessories at affordable prices.

Stay tuned to the blog for the official launch date, special events we are planning in celebration of this new location and of course images of the conceptual interior.

Check out Racked.com exclusive report on the new ALTER III.

New: Women's Fall Jackets

Gorgeous, fall weight outerwear has started to arrive here at Alter! We're starting off the season quite chic with these new pieces from C. Luce, and a cute pair of lace-up oxfords for the ladies.

Asymmetric Zip Jacket, Black $105.00 SOLD OUT

Blazer style jacket with cowl neck front and sleeves rouged at the wrist.

Asymmetric Zip Jacket, cowl neck detail.

Asymmetric Zip Jacket, zipper/sleeve detail.

Mini Houndstooth Trench, Black/White $95.00 SOLD OUT

Lightweight trench with shoulder cape and belted cuff and waist detail.

Mini Houndstooth Trench, belted cuff detail.

Minimal Evening Coat, Black $145.00 SOLD OUT

Beautifully tailored 3/4 length coat with slightly padded shoulder.

Shell fabric is a Wool/Angora/Poly blend.

Minimal Evening Coat, collar detail.

Minimal Evening Coat, back view.

Studded-Toe Oxford Lace Up, Black $55.00 SOLD OUT

Cute oxford style shoes with studded toe cap detail. A steal at only $55.00!

Studded-Toe Oxford Lace Up, toe detail.

Studded-Toe Oxford Lace Up, top view.

NEW: Mary Meyer

Mary Meyer's Fall 2010 collection is now on the racks.

Mary Meyer Bleach Dress $95.00

A simple jersey tank dress in 100% preshrunk cotton with a great looking dye removal pattern.

Each dress is hand dyed and variations occur between styles.

Available in sizes S and M only.

Bleach Dress, Back view

Mary Meyer Square Dress w/ triangle print $118.00

100% preshrunk cotton, scoop neck, 3/4 length sleeve dress.

The fit is loose and easy, just add tights and a boot and you're done!

Available in sizes XS- M

Mary Meyer Scarf Dress $165.00

A long maxi sleeveless dress with attached scarf in a cube print. 100% preshrunk cotton. You can wear the scarf a bunch of different ways to change the look of the dress. See below for a few options.

Draped around shoulders as a shawl.

Over the head as a hood.

Or simply straight down as a necklace

New Fall Arrival: Shades of Grey Suiting

The most favorable Shades of Grey Suiting have arrived at Alter Men's shop.

These suits are tailored, classic and modern. A full suit for only $310.00! You can't find a better value or smarter look. Limited quantities available so do not hesitate, act fast! You will regret it if you don't come by the shop ASAP.

Shades of Grey 2-Button Suit Jacket, Charcoal $205.00
ONLY SIZE L left = size 42/44

Slim fitting 2 button suit jacket with four front and one interior pocket and a 2" lapel.

Material: 65%Poly 35%Rayon Blend

Sizes available XS ( 34) - XL ( 44)

Cuff and double pocket detail

Lapel detail with stitching detail

Back view

Detail of lining through the double vented back

Shades of Grey Slim Fit Suit Pant, Charcoal $105.00 On Sale $84.00

Slim fitting flat front pant with side pockets and extra waistband pocket with flap.

Available in sizes 29 - 36 waist

Waistband detail

Back pocket details

Shades of Grey 2-Button Suit Jacket, Grey Sky $205.00
*OUT OF STOCK
(new styles coming soon!)

Slim fitting 2 button suit jacket with four front and one interior pocket and a 2" lapel.

Material: 65%Poly 35%Rayon Blend

Sizes available S ( 36) - XL ( 44)

Back view

Detail of lining through the double vented back

Shades of Grey Slim Fit Suit Pant, Grey Sky $105.00 On Sale $84.00

Slim fitting flat front pant with side pockets and extra waistband pocket with flap.

Available in sizes 29 - 36 waist

New: Melissa Shoes Fall Collection

The new Melissa Fall 2010 series have arrived to the shop and it is looking like plastic dreams really do come true!

Melissa by Alexandre Herchcovitch Troupe Wedge in black $140.00 On Sale $95.00

A classic brogue design meets a 4" wedge, brilliant!

Side View

Melissa Magic Heel in Grey $140.00

A beautifully designed heel with an elegant statement. The main body of the shoe is has a ribbed texture which contrasts beautifully with the ribbon like side bow.

Side view

The interior bed of the shoe is lined in melissa's staple flocked material for a luxurious feel.

Melissa Ultragirl Flocked Flats in black $100.00

The classic Melissa flat is now available in a flocked plastic. This is the type of shoe you want to wear everyday.

Side View

Top View