July 8, 2008


We are pleased to announce that a second Alter location will be opening this summer (early August). Where will it be, you ask!? Williamsburg? SoHo? East Village? Nope... Alter number 2 will be directly across the street from our original location, right here in Greenpoint - Brooklyn! 

(Above: 140 Franklin Street, future home of Alter #2)

After about 6 months of  realtor/landlord/lease negotiations (no fun) we finally sealed the deal at the end of June. The space is absolutely gorgeous and we are already working hard to "alter" the interior and getting ready to fill it with fantastic merchandise. 

Just when you thought the news couldn't get any better

The new location (we will refer to as Alter 140 for now) will be women's clothing and accessories, while the original store (Alter 109) will be all Men's (we're not sure what happened to the street numbers out here, but I assure you, 140 is across from 109). We want to provide the full gamut of goods for both guys & gals and we think this is going to be the perfect solution. 

More details to follow... just wanted to let everyone know the plan so far! Stay tuned....


Unknown said...

can't wait!! i hope the logo is going to be lady legs and a hanger - sexy!

Anonymous said...

Wow! Congrats guys - very exciting stuff, can't wait.

Anonymous said...

That's so exciting!
Congrats :D