February 28, 2012

New Spring arrivals for MEN: Shades of Grey

Shades of Grey Zip front blazer $255.00
An amazing nylon blazer (water resistant) with button and zipper front closure, bellow breast pocket and flap pockets at hip. A hidden wire runs along the collars edge and through the lapel allowing for a crinkled effect.

 Shades of Grey knit blazer $198.00
2 button blazer in horizontal stripe pique fabric. Contrasting hip pocket, underarm and back yoke in navy.

February 27, 2012

New Spring arrival for Women: Kill City

This jacket needs no introduction!

Kill City Drapey Leather jacket $315.00
A hard core leather cowl neck and multi strap jacket with asymmetric drape front, elongated fitted sleeves , straps at wrist and knit ribbing underarm. 100% leather 

Cowl neck and buckle detail

A cropped back with rib knit inserts create a severely tailored look!

New Spring arrivals for MEN: Cheap Monday

 Cheap Monday Tobias Jacket $89.00
A classic cotton denim jacket in vibrant blue. 

Cheap Monday Slim chino $ 68.00
Clean front tapered leg chino in an icy blue color. 
Shown with ALTER/Brackney blue belt, Generic Surplus Hi Top canvas sneakers

Cheap Monday loose PKT shirt $58.00
Button front shirt in snazzy blue, orange, red and white plaid

Cheap Monday Joshua Tank $38.00
Horizontal black and tan stripe tank.

Cheap Monday Alex Stripe tee $38.00
Crew neck tee with medium size black and white horizontal stripe.

February 23, 2012

Spring Arrivals: J Shoes for Men

:::Presenting our spring line up for men from J SHOES:::

Monarch Mid-boot, Brown $198.00
Sleek leather lace up boot with rubber taps at heel and sole. Fits true to size.

Device Fab Canvas Shoe, Soft Grey $150.00
Classic canvas oxford shoe with leather welt detail and white rubber sole. Fits true to size.

February 20, 2012

Spring Arrivals: Matt and Nat bags

We are very excited to bring Matt and Nat bags back onto our shelves this Spring season. 
M&N continues to create beautiful non leather bags with innovative designs and a mindfulness for the environment with all linings made from recycled plastic bottles. 

Check out the selection we have for Men and Women at our Franklin Street stores. 


Matt and Nat Jorja bag $140.00
A structured hand bag with magnetic snap front closure, zippered back pocket and adjustable shoulder strap.  Measurements 15” x 12” x 5”

Matt and Nat Lennox bag $140.00
A distressed "suede" like tote with shoulder and top handle straps.
An expandable gusset bottom with wrap around zipper allowing you to create a larger width to tote.
Measurements 12” x 13.5” x 3.25”

Matt and Nat Motiv wallet in Red $64.00
Features a flap over snap closure, eleven credit card slots, mesh ID slot, two bill compartments, interior coin flap pocket, zip coin pocket in the back.
Measurements 8.25” x 4.25” x 1”

Matt and Nat Cali coin wallet $35.00
Made out of recycled cork
Measurements 3” x 3” x 0.6”

Matt and Nat Riley bag $140.00
Flap over closure with detachable shoulder strap or adjustable across the body strap day bag.
Measurements 12.5” x 14” x 2.5”

-Mens Dept.-

Matt and Nat Ethan messenger bag $169.00
A structured messenger style bag in a "vintage" looking material. 
Adjustable across the body strap and two zippered compartments.
Measurements 12.25” x 14” x 2.25”

Matt and Nat Soren briefcase $190.00
A cotton canvas front briefcase with handle and adjustable shoulder strap. One main zippered compartment with interior pockets. Two exterior pockets, one zipped and one snap closure along front. 
Measurements 15.75” x 11.5” x 2.75”

Matt and Nat Torio tote $140.00
Pebble "leather" material in an oversized tote design. Top handles and two large zipper pockets within.
Measurements 14.75” x 15.25” x 5”
 Sold Out- Restocking soon

photos by Matt and Nat

February 14, 2012


Above: A few photos of the scene at the Betsey Johnson FW12 show at Lincoln Center last night. The theme of the show was 60's/70's inspired BETSEYMANIA!

Below: A few of our favorites from the new collection, courtesy of NOWFASHION.COM

V-Day 2012

Happy Valentines Day


February 13, 2012

New Arrivals: Spring dresses

A high-low hem line tank dress with various horizontal stripe design and skinny patent belt.
Easy breezy chic!

A vintage inspired shift dress with tailored silhouette and waist line detailing. 
Also available in blue

Mink Pink Marianne Keyhole dress $105.00
Spring is near and this cute all over flower print dress with do just the trick when the weather gets warmer. Jump over to our online store to see the peek a boo cutout along the back.

A great dress to wear on its own or layered with long sleeve tee underneath.
The high side cutouts are very flattering and the faux snake print gives it an even more exotic edge.

Such a sweet looking dress. Vintage inspired floral print pattern mixed with fluttery inserts. 

February 8, 2012

NY Fashion Week: Shades of Grey F/W 12

The first Shades of Grey by Micah Cohen presentation took place today at New York's Industria Gallery as a part of the NY Fashion Week.
Take a look at a few of our shots of the event.

Footwear by Dr. martens.

New: Juniper Ridge from California

 Alter Men's store (and Graham Ave store) are smelling really good these days, thanks to the addition of the new product line from California based company Juniper Ridge. Their products are "wildcrafted" from fresh cut plants, trees and flowers from the mountains and deserts of the west, such as: sage, bay laurel, ginger and Douglas fir. These scents are fresh, clean, masculine and all non-toxic.
10% of all profits are donated back to wildlife preservation.

 Juniper Ridge 2oz Room Sprays. Available in Red Rock Canyon, Big Sur and Steep Ravine scents.
"Not a clingy room spray, but an aromatic snapshot of the wild places themselves"

 The highlight of the Juniper Ridge product line is their organic soaps!
RED ROCK CANYON: Desert campground, gin & tonic, adobe.
BIG SUR: Wild ginger, burnt honey, salt, damp ground.
SIERRA SUMMER PINE: Tree sap, wood stove, mountain cabin.
STEEP RAVINE: Redwood, bay leaf, oak moss, sea mist.

We also have two flavors of tea from Juniper Ridge. These are super flavorful, light, herbal teas. Available in White Sage & Wild Mint and Douglas Fir Spring Tip.

February 7, 2012

Spring Arrivals for Women

Looks like winters been skipped, 
good thing our Spring looks have arrived!

This versatile piece can be worn day or night, over jeans and a simple tee or easily spiced up, cinched with a belt and topped off with some heels. Instead of that little black dress for your friends party why not a kimono!
Shown here with Cheap Monday Second skin jeans $68 

 Better start digging out those shorts ladies this fun and funky shirt captivates summer in the best way possible. Worn tucked into jeans, shorts or, for a colder look layered with a cute sweater exposing the colorful pattern on the collar and you are good to go.

   Mono Polka Dot top $54.00
 This sheer top is a must have, with a unique and removable bow tie, flirty polka dot print and, a great loose fit you cant go wrong with this one.

Wear this chic piece layered with a skin tone bra such as above or a bit more modest with a tank or long sleeve underneath, this blouse is great for any day or night.

An edgy twist to a classic piece the Burton Blazer can be worn with just about anything whether that be a dress, pants or, a skirt. Also pin it closed with an interesting brooch at the bottom and you've got a new take on the female tuxedo jacket.
Worn with an Alter jewelry necklace available in store $28.00

February 4, 2012

New: Generic Surplus Spring Part One

 Generic Surplus Dom Suede Boot, Brown $120
Durable suede four- eye lace up boot. Features cushioned footbed, stitch detail and vibram wedge outsole. Runs true to size. 

Generic Surplus Canvas Hi-Top, Off-White $75
Hi top canvas boot with leather heel patch, rubber sole and cushioned foot bed. Runs true to size.  

February 2, 2012

Alter 5 Year Anniversary

Alter Five Year Anniversary from David Becker on Vimeo.

Five years ago today we opened the first Alter location at 109 Franklin Street. Check out this never before seen footage of the very early days at 109 Franklin Street, and our humble beginnings in retail.

Thanks to all of our customers, friends and family for the years of support! Very special thanks to David Becker and Pamela Romanowsky for capturing those moments on film.