We are digging the repurposing of Happy socks into articles of clothing in their new ad campaign shot by Terry Richardson
Makes us want to get out our sewing machine and see what we can come up with ourselves. It also reminds us of the brilliant Maison Martin Margiela who in his '91-92 Fall collection created tops recycled from old but unused military socks. Check out a step by step tutorial of who you can make your very own here.
Photos by Terry Richardson
Styling by Mel Ottenberg, Adam Selman
Creative Director Jen Brill