May 31, 2011

New Arrivals: Cheap Monday Men's

Our newest delivery of Cheap Monday for Men has arrived.  Summer essentials including short sleeve shirts, tanks and even a funky sweatshirt for those cooler nights on the beach.

Cheap Monday Flash Chuck shirt in grey $90.00 SOLD OUT
A stonewashed short sleeve cotton shirt with two box pleat pockets.
Designed on the boxy side so feel free to size down
Sizes available XS- XL

Cheap Monday Kavos Shirt in black $70.00  SOLD OUT
Another short sleeve button down shirt with hidden placket front. Also has a boxy fit so size down for a more tailored look.

Detail of collar

Cheap Monday Tell tank top in blue $30.00 SOLD OUT
A classic tank with kangaroo pocket front

pocket detailing

Cheap Monday Sid sweatshirt in grey $55.00 SOLD OUT
A unique cotton sweatshirt with original Henley design.

Neckline detail

Cheap Monday Chuck shirt in plaid $55.00 SOLD OUT
A Short sleeve summer plaid shirt with box pleat front pockets. 
Runs boxy so size down for a more tailored fit.

pocket and plaid details

Cheap Monday Bruce printed T-shirt in Grey $35.00 SOLD OUT
A minimally graphic tee

May 30, 2011

May 28, 2011

No Such Thing as Spring SALE

We've marked down tons of Spring items at all three locations (and online) 20% to 40& off!

Come 'n get it!

May 27, 2011

New: Men's Swim Suits

Just in time for this stunning early summer weather, we have have nine great swim suit options for you guys.
Click brand names to shop from Alter online.

Restock: Spitfire Novocaine Sunglasses

Spitfire Novocaine Sunglasses in Tortoise are back by popular demand! SOLD OUT

May 26, 2011

Restock: Brackney Leather Belts

Hand made in the USA, vegetable dyed genuine leather belts, $38/each.
These have been an Alter staple for years.
Available in Black, Red, Blue, Green and Brown.

May 25, 2011

Restock: Cheap Monday Kryokenesis Sunglasses

Cheap Monday Clairvoyant Collection
Kryokenesis Sunglasses, Yellow $35.00 SOLD OUT

New Arrivals: Alternative bags

Our first delivery of bags by new accessory line, Alternative brings us the ultimate summer hobo.

Alternative Safari shoulder bag in tan $98.00 SOLD OUT
 Medium weight canvas bag with braided leather handle and fringe,
internal pockets and magnetic snap closure

Leather handle detail

May 24, 2011

Richard Haines sketches ALTER for

We are so excited to have fashion illustrator, Richard Haines choose to sketch our Women's shop for online magazine,  Check out the whole write up here

ALTER girl, Lauren models an Uzi over sized crop top and Cheap Monday sheer shorts.

Lauren models Mink Pink polka dot top paired up with Mink Pink trousers.

Lauren wears Cheap Monday Candance Blouse and Jeffery Campbell Lita shoes.

A detail of one of the dressing rooms.

Jeffery Campbell Gemini Shoes

Press: reviews Alter online store!

Thanks to for the great write up on our online store, here's what they had to say:

Brooklyn has borne many things that've gone on to national prominence, though given its denizens' proclivities for tight pants and bike riding, those "things" may soon not include actual people. Siring at least one more nation-worthy child, Alter, and its brand-new e-shop.

A lauded BK boutique stocking threads worthy of a pilgrimage from any borough, Alter’s expertly curated selection of trendy-but-not-too-trendy dud-age is finally available online, meaning those not in the 212 can still peruse its collection of gear that's "funky yet wearable, and most importantly affordable" (ramen belts are soooo in these days). Standout summer steez starts with short-sleeve b-downs from Comune, kaleidoscopic graphic tanks and tees from Uzi, nautically striped crewnecks from Shades of Grey, and lightweight two-button blazers including Life After Denim crinkled khaki "Irony" -- hilarious wordplay, though what's really ironic is that they apparently don't understand wordplay isn't. Comune also gets into the not-quite-pants game with five-pocketed, stretch twill, "raw-hemmed" shorts, while J.A.C.H.S. does the same with a set of Bermudas in either solid blue or vertical train conductor stripes, dangerously opening you up to a world of caboose jokes.

Rounding out the current stock're a handful of kicks including slip-on sneaks from Zurich, plus leather goods (from belts to wallets) from brands like Will Leather and Maxx & Unicorn, which may soon be joined in the ranks of mythical beasts by "People Born In Brooklyn".

May 18, 2011

New Arrivals: Shades of Grey

Shades of Grey Hitchhiker tank in grey $55.00  SOLD OUT
A Henley front tank top with mini breast pocket. 
Available in sizes S-XL


Shades of Grey Spring Tank in grey $59.00 SOLD OUT
A tank top with a double layered design in contrasting colors. 
Available in sizes XS- XL


New Arrivals: Cheap Monday

Cheap Monday Eric shirt in red $58.00 SOLD OUT
button front, one breast pocket picnic plaid shirt

Cheap Monday Eric shirt in mustard $58.00 SOLD OUT
Available in sizes XS- XL

Cheap Monday basic tank in black $24.00 SOLD OUT
A straight up basic tank.

New Arrivals: TOPMAN

Our newest delivery form London based TOPMAN is filled with spring knits perfect for this off an on again rain showers.  TOPMAN is available exclusively in our brick and mortar Men's shop on Franklin Street in Greenpoint, Brooklyn.

Topman Funnel neck sweater in brown $72.00 SOLD OUT
A cotton pullover with sweatshirt pockets, zip front neckline, drawstrings at collar.
Available in sizes S-XL

Knit detailing

Topman crew neck cardigan in olive $54.00 SOLD OUT
Cotton cardigan with crew neckline, button front closure and pleating detail along the shoulder line.
Available in sizes S- XL

Shoulder detail

Topman Patch sweatshirt in grey $62.00 SOLD OUT
A great crew neck sweater with shoulder patches in faux suede
Available in sizes S-L

Also with elbow patches! 

Topman V-neck henley in red $46.00 SOLD OUT
A very soft cotton sweater with button detailing along the  neckline.
Available in sizes S- XL

May 16, 2011

New Arrivals: Graham Withers

Summer time neck wear by Graham & Withers 

Graham & Withers Linen bow tie $58.00 SOLD OUT
Self tie, 100% Linen bow tie

Graham & Withers bow tie $58.00 SOLD OUT
Light weight flannel bow tie

May 14, 2011

New: LNA Clothing

A new line of great basics with an edge from California brand LnA has joined the ALTER roster this spring. You are going to love their soft fabrics and sexy silhouettes.

LnA Brenda dress in taupe $70.00 SOLD OUT
Sleeveless crew neck body con dress in a modal/ spandex blend.

LnA Brenda dress in black $80.00 SOLD OUT

LnA Onesie halter in black $88.00 SOLD OUT
 A 1950's like neckline with micro short bottom in cotton jersey

New Arrival: Dear Creatures

Dear Creature Pacific romper in black plaid $120.00 SOLD OUT
Dear Creatures makes some of the best rompers around. Vintage inspired but always modern
this adjustable shoulder strap and waist defining shorts romper will become your new summer look.

Back view
Tie back waist, center back zipper and 1 back pocket with bias cut plaid. 

Dear Creatures Patch Romper in navy $165.00 SOLD OUT
A vintage inspired cotton romper with wooden buttons, peter pan collar, side pockets with flap detail and elasticated belt with metal closure.