December 29, 2010

Brooklyn Blizzard 2010

Check out these beautiful images taken by Ryan Murphy via

They are Back! Jeffery Campbell

Back by popular demand the Loggins Boot by Jeffery Campbell.
Jeffrey Campbell Loggins Boot, Tan $169.00 NOW $126.00
available in sizes 6-10 with half sizes

December 23, 2010



SUNDAY 12/26/10 - CLOSED
MONDAY 12/27/10 - CLOSED

Regular store hours resume on Tuesday 12/28/10.

Wishing you all the best in 2011!

Hot Blog: Miss Moss

Check out our newest blog obsession, Miss Moss. Diana hails from South Africa and curates beautiful images about interiors, illustrations, vintage photography and much more.

a sample of an interior image via
Love the Cheap Monday jeans as a wall treatment!

December 16, 2010

Happy Holidays from Graham Ave

Alter Graham's Festive Holiday Window

Garland as strapless dress with bows. ( left) Garland as coat and scarf ( right)

Vintage Tuxedo accessorized with holiday decorations next to a Christmas tree with upside down hangers as ornaments.

December 15, 2010

Film: Joan Rivers: A Piece of work

Happy Holidays from ALTER

Our festive Holiday windows on Franklin St

Alter Women's shop- Franklin St.
X-mas decorations and wrapping paper as clothes

Alter Men's shop -Franklin St
Antique military suit and X-mas tree

December 14, 2010

On Sale: J SHoes Cadet Boot

J Shoes Men's Cadet Boots are now on sale! Was $235, ON SALE $115.00

The rugged soles will be perfect for winter. Sizes 9 through 12 still available!

Shopping With The Pros: AM NewYork

Today we're featured in the AM NewYork Shopping WIth The Pros story! We highlight a few of our favorite items for the season.

December 9, 2010

Last Call for Spiewak Coats

We still have some sizes left in the killer Spiewak Coats (Men's and Women's) available here at Alter! If this 29 degree weather in NYC today is any indication, it's going to be a loooong cold winter-- You're gonna need a good coat. (More Spiewak coat images here) For most up to date inventory give us a call at 718-349-0203 and we'll help you out.

SALE! Women's OTBT & Melissa Shoes


OTBT Hammond Shoe, Brown, Was $120.00 SALE $95.00

OTBT Petaluma Leather Boot, Black, Was $199.00 SALE $165.00

OTBT Ashland Canvas Boot, Olive, Was $89.00 SALE $68.00

Melissa "Magic" Heel, Grey, Was $140.00 SALE $99.00

Melissa Ultra girl Flocked Flat, Black, Was $100.00 SALE $65.00

Melissa Troupe Wedge, Black, Was $140.00 SALE $95.00

Re-Stock: The Natalie Leather Bag


Today we received more of the Natalie Leather bag in Chestnut and Black. These genuine leather bags can be carried by the handles or worn across the body with the long (detachable) strap. Quantities are limited so come on down, or give us a call at 718-349-0203 to order and have shipped via UPS.

Natalie Leather Bag, Chestnut $138.00

Natalie Leather Bag, Black $138.00

December 7, 2010

New: Richer & Poorer Socks

Richer & Poorer Socks, assorted prints & colors
$12.50 per pair.
One Size fits all

We have added a brand new sock line called Richer & Poorer to our Men's roster. This sock line features fun, classic patterns and retro colors in a soft cotton blend.

Fabric Detail

Fabric Detail

The all new ALTER Gift Card is here!

The best gift to give and to receive this season is the new Alter Gift Card.
This galaxy inspired gift card may be purchased for any denomination at any of our locations or via phone, call 718-349-0203. We will gladly ship it out to you (or to its recipient) via UPS.

December 4, 2010

Event: Saturday Dec 11th

Come join the Franklin St shops for holiday cheer, shopping and more!

December 3, 2010

New: Life After Denim Chino's

Life After Denim's chinos are made of soft brushed cotton and are now available in a
Slim Fit (16 3/4" leg opening, 9 1/2" rise) or Straight Fit (17 3/4" leg opening, 10" rise).
Perfect for work or play.

Life After Denim Chino in Slim or Straight Fit, Black $ 89.00
Available in sizes 30 - 36

Back pocket details

Life After Denim Chino in Slim or Straight Fit, Grey $ 89.00
Available in sizes 30 - 36

Back view

New: Zodiac boots for Women

Just in time for all the running around the city you are about to do for your Xmas shopping, the Zodiac Italia boot in patent and dark brown suede!

Zodiac Italia Boot in Patent Black $129.00 NOW $95.00
This high gloss patent leather boot is a real winner! 7 eyelet- ankle high lace up with a 3" thick rubber heel.
Available in sizes 6 - 10

Toe detail

Back view

Zodiac Italia Boot in brown suede $129.00 NOW $95.00
A distressed suede version of the Italia in a rich dark brown color.
available in sizes 6 - 10

Interior side makes for slipping them off or on easier.

Back heel view

Maxx & Unicorn Wallets

GQ Magazine's Best Stuff of 2010 list has been released and
Maxx & Unicorn received a much deserved nomination for their beautifully designed wallets.
We here at ALTER have been a fan for years and if you don't have one of these in your back pocket already then better act fast. The word is official out!

Maxx & Unicorn Wallet in brown or black $88.00
Supple cowhide leather with embossed pistol logo on bottom right hand corner. Super slim design that glides right into your pocket.
The leather molds and breaks in so easily and beautifully.

One piece of leather that is folded and bonded. Fits everything you need. One large compartment for your bills and receipts and two card slots on either side for all the plastics.
"Handmade in Brooklyn" and "Maxx & Unicorn Co" are embossed on the inside.

December 2, 2010

Alter on Graham | Before and After

Alter on Graham Ave has been open for over than a month now and is off to a great start- big thanks to all of our new neighbors and customers for welcoming us and spreading the word. Here are a few before and after photos of the new ALTER.

407 Graham Ave Storefront: August 24, 2010

Fixtures from the previous tennant Vec's Video

Day One: September 1, 2010

Day two, carpet ripped up, x room removed: September 2, 2010

Walls painted to look like unfinished drywall: October 3, 2010

New floors installed: October 6, 2010

Almost done with the build-out: October 15th, 2010

Tommy finishes the table: October 18, 2010

Open for business: Friday October 22, 2010

Co-owners/Buyers/Alter Boys: Roy Caires & Tommy Cole