December 30, 2008

Happy New Year!

We at ALTER wish you all a very happy 2009!

New Years Eve is all about ringing in the new year with some good friends, good bubbly and of course a great look. Dress it up people! Here is what we put together to help you achieve an ultimate New Years Eve outfit.

Black is always right.
from left to right:

Vintage Dress with asymmetric hem- $85.00
Multi Chain necklace by Joe Ferucci- $96.00
Melissa Neon II Yellow pumps- originally $99 now $79.00

Rojas pleated A-line dress- originally $130, now $78.00
Vintage beaded belt- $38.00
Melissa Neon II Black pumps- originally $99, now $79.00

Vintage wrap dress with star burst- $85.00
Kill City Shrug/Scarf - $65.00
Vintage Suede pumps with bow detail in black originally $65.00 now $39.00

Gentleman you too can look dapper with these pieces
left to right:

Prophetic one button blazer in blue/grey originally $148 now $99.00
Takel Clearwater shirt in white/blue stripe originally $75 now $49.00
Vintage bow tie in navy $38.00

Stiska Starburst shirt in grey $95.00
Kill City Governor Vest in grey originally $78.00 now $55.00
Vintage black tie with silver glitter polka dots- $28.00

December 27, 2008

Super Sale

We are back from X-mas break and are  slashing prices even further on marked down items as well as adding new items to the sale racks. (yes I said racks, plural) Almost the entire shops is on sale and its your time to save big time.  Stay tuned to the blog for featured sale items or just come in and see it for yourself. 

December 23, 2008


Its X-MAS EVE, EVE and we are opened till 9 tonight to help you get those last minute gifts..
We hope you all have a very Happy Holiday!

If your looking for an awsome jacket for your boyfriend, brother, dad, best friend we just got a restock TODAY of the Spiewak 1912 Jacket

Spiewak, 1912 Coller Jacket in Hickory- $155.00**SOLD OUT**
A gorgeous moleskin cotton fabric with Thinsulate lining will keep him warm and looking very dapper.

Detail**SOLD OUT**
A zipper closure underneath the button closure will help keep the wind away.

December 18, 2008






In hopes of finding something clever to kick off our big "holiday" blog post with, I google-image searched the word "Christmas" and this image (above) was on the very first page. I could not believe it. I have dreamt of having an upside down Christmas tree at Alter for years now, and there it was. A Christmas miracle.

There is a whole story on "unusual Christmas trees" via It will get you in the holiday spirit immediately (the bookcase/book tree is my favorite).

Now, what the hell are you going to get everyone for christmas!?

We could not decide on a "top ten, his/her, expensive/cheap, boyfriend/co-worker" gift list, so We simply walked around both stores and took some shots of a few easy gift items, which....

A) you can afford.
B) are unique and stylish.
C) do not take batteries or require assembly.

...and most importantly: You can shop at a cute, uncrowded, independently-owned boutique just minutes from Manhattan. A store with no long lines, no gross music and no frumpy sales people to take away your holiday cheer. A place like Alter.

(SHIPPING: Yes we can ship via UPS to you, just give us a ring at the store: 718-349-0203. We can even ship it to Manhattan if You can't get over here!)

Keep in mind, we still have TONS of clothing in the stores, and quite a bit of it is ON SALE! UP TO 60% OFF. Get a little something for yourself while you're at it!

Here We go....

1) We have lots of cute jewelry, complete with Alter gift boxes.
Pictured here: $18.00-$65.00

2) These "jK" glamourous/fingerless gloves are adorable, and made in Brooklyn. Girls are going crazy for them! $24.00/$28.00

3) The perfect carry all bag! Good for guys, good for girls.
A super functional, one size fits all accessory.
Black or Olive Green: $45.00

4) Skinny Vintage Neckties: He'll love it! $28.00

5) US Rags recycled "Bank Coin Bag" Totes. Cheap & Chic!
Was: $45.00 **SOLD OUT**

6) I had to throw in the quintessential Alter Hanger Necklaces!
Sterling Silver or Oxidized Sterling Silver: $85.00


8) Maxx & Unicorn bi-fold wallets, also made in Brooklyn!
In green, white or grey kidskin leather: **SOLD OUT**

9) One of our all time favorites here at Alter.
The classic Brown Leather Bi-Fold wallet from Maxx & Unicorn:

10) Laser cut charm necklaces from Alex & Chloe.
Plastic glamour! Gold Acrylic: $55.00 - $65.00 **SOLD OUT**

11) Men's rings and cuff links from Ann Arden McDonald. We have a nice selection of women's rings from this artist you can see here. Rings: $75.00, Bird Stamp Cuff Links: $100.00

12) SPITFIRE Sunglasses! Uni-sexy eyewear.
Comes with nice protective carrying case. All Styles:**SOLD OUT**

13) Every man should have a nice pair of sunglasses. These beauties from Initium Eyewear just went on SALE - 40% off original price! See better details shots here. Was: $120 - $250 NOW ON SALE: $75.00 - $150.00

14) Adjustable jersey & mesh trucker hats from SanDiego Hat Co.
Was: $24.oo **SOLD OUT**
and last but not least...

15) Beautiful handmade leather belts. We sell these belts in both men's and women's stores. Everyone loves them! Various sizes, All colors: $35.00

So that gives you 15 ideas.

We didn't even get into scarves, clothing, shoes... the list of options goes on!

... and if you don't find what you're looking for at Alter, you may want to check out some of or neighbors here on Franklin Street. According to NY Magazine, we are an "Alterna-SoHo" for shopping.

"While the rest of the city scurries up and down Broadway or crams into tiny storefronts on smith street, these micro-shopping districts remain blissfully unpicked-over."
- NY Magazine

December 16, 2008


A quick tour of the stores in holiday mode. Take a look! 

Alter Women's Store at 140 Franklin Street

Alter Men's store at 109 Franklin Street. 


Rojas from L.A always brings fun and humor into his designs.

Rojas, Mini Necktie necklaces in black, white or charcoal plaid. $45.00 **SOLD OUT**


Brooklyn's own Anne Arden McDonald has created some new and beautiful sterling silver pieces that you will fall in love with.

Left to Right: Shell Ring- $75.00, Leaf Ring- $75.00, Gun Necklace-$100.00, Pendulum Necklace- $100.00, Fig Leaf Ring-$75.00, Sea Horse Ring-$75.00**SOLD OUT**

Anne creates these fossil like imprints on her rings by using the real object itself. Yes its true, a real Sea Horse was used to make that rings design.

All rings above are size 6 for women. Necklaces are unisex.

Men's Rings and cufflinks left to right: Bird Stamp Cufflinks $100.00 SALE $80

December 10, 2008

FAME Jewelry LAUNCH PARTY Thursday Night!

Tomorrow night (Dec. 11th) Alter will host the launch party for the FAME Jewelry line by Justin Tranter. The line consists of very reasonable priced necklaces, bangles, rings and earrings that feature messages of fame in crystal braille.
Come be the first in the US to shop the new collection, as well as some old favorites from Fame (part 1) and Tranter's primary line of jewels; Fetty. We will have champagne and nonsense from 7 to 10 PM, as well as an after party around the corner from the store.
Here is a sneak peak at some the new goods!

"I Love Me" Necklace (all one piece) SOLD OUT

"FAME" Bangle $110.00 **IN STOCK AS OF AUGUST 2010**

"FAME" Cross Necklace $65.00 SOLD OUT

Gaga has one... SOLD OUT

"TRY" Earrings SOLD OUT

"I Love Me" Bracelet SOLD OUT

December 8, 2008

New: Matt & Nat Handbags + Wallets

YES! Brand new Matt & Nat handbags and now wallets for holiday gift giving have arrived. Get one for your mom, girlfriend and best friend or maybe it is the gift you want to give to yourself this year.

Matt & Nat Andre 3000 Wallet in Black, Japanese Paper $90.00**SOLD OUT**
Two zippered compartments. The larger has a dividers to keep you organized with card slots.
This is a great size wallet which can also double as clutch if you need it to. see images below for demo...

Back View. There is another pocket here on the back side of the wallet**SOLD OUT**

Matt & Nat Arjun LG Wallet in Grey Japanese Paper $88.00**SOLD OUT**

This snap closure wallet is very functional and has a bi-fold design.
A slot and spot for everything you need.

Back View: more pockets... cant get enough pockets.

Matt & Nat Poz Wallet in Black or Eggplant PVc $32.00**SOLD OUT**
This is a smaller wallet perfect for a few cards and some cash or just your business cards. You could even rock it a s a change purse. It features a one zip compartment lined in faux-suede and a little d-ring on the outside where you can attach your keys.

Matt & Nat Moma bag in Grey Japanese Paper $225.00**SOLD OUT**
This slouchy hobo bag is an amazing size, not too big and nor too small, just right.

The Moma has many pockets some zippered some snap.

The cross like pattern you see here is actually a flap for a pocket. You can find 4 of these pockets on the front of the bag

Matt & Nat Zebrano Satchel in black Japanese paper $205.00 **SOLD OUT**
The Zebrano is lovely for everyday travel. Its perfect to take on day trips, to the museums or to run all your errands. It has two long zippered pockets on the front as well as a hidden snap pocket. You also have to different length straps to convert this bag into a shoulder bag or a messenger style that will keep your hands free while shopping for X-mas gifts.